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Research papers

The 7 mortal sins in qualitative research

This paper aims to illuminate and investigate the discrepancy between the excellent knowledge of good qualitative research and the practice of applied qualitative research.

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Udo Reuter
January 1, 1998
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Citation

Reuter, U. (1998a, January 01). The 7 mortal sins in qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-7-mortal-sins-in-qualitative-research


Research papers

Ethnography as a market research tool

This paper is devoted to issues related to the planning and implementing of market research studies with the use of ethnographic and observational approaches. This paper addresses these issues according to a consistent set of principles developed...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Hy Mariampolski
January 1, 1998
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Citation

Mariampolski, H. (1998a, January 01). Ethnography as a market research tool . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ethnography-as-a-market-research-tool-


Research papers

Cross cultural qualitative research

There is a good deal of misunderstanding about how qualitative researchers work with participants and how participants react in qualitative studies in Asian countries and especially in Japan. In fact, when we do cross-cultural qualitative research in...

Catalogue: New Monograph Series Vol.4: Qualitative Research
Author: Kazuko Ohye
January 1, 1998
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Citation

Ohye, K. (1998a, January 01). Cross cultural qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cross-cultural-qualitative-research


Research papers

Current methodologies in the Middle East and North Africa

The Arab speaking region has distinct social and cultural characteristics which reflect its Islamic foundations and have profound implications for the research procedures which, until now, could be deployed successfully in its markets. A prime...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Soulla Kellas, Anna Rita Baglioni Hadjigavriel
September 1, 1997
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Citation

Kellas and Baglioni Hadjigavriel (1997a, September 01). Current methodologies in the Middle East and North Africa . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/current-methodologies-in-the-middle-east-and-north-africa-


Research papers

Alternative qualitative methodologies

This paper considers a broad range of qualitative methodologies currently being used, other than traditional groups/depth interviews, and examines how popular they are nowadays with both client buyers and agency practitioners alike. Additionally, the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Sue Redfern, Jennie Maitland, Tracey White
Company: KANTAR TNS Malaysia
September 1, 1997
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Citation

Redfern, Maitland and White (1997a, September 01). Alternative qualitative methodologies . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alternative-qualitative-methodologies-


Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997
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Citation

Pring, D. (1997a, September 01). Ask a cyberquestion! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ask-a-cyberquestion--5077


Research papers

Solving the problems of observational research

As a contribution to the growing discussion of ethnographic and observational approaches in market research, this paper takes up the issue of tactical decision making in implementing these projects. Clients tend to ask tactical questions first, when...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Hy Mariampolski
Company: QualiData Research Inc.
June 15, 1997
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Citation

Mariampolski, H. (1997a, June 15). Solving the problems of observational research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/solving-the-problems-of-observational-research


Research papers

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Osvaldo E. Gagliardo
June 15, 1997
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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-


Research papers

How to cope with sensitive issues in market research

The primary purpose of this paper is to illustrate the implication of sampling, recruitment and respondent interviews when conducting research on ‘sensitive’ topics in the global marketplace. The paper will discuss how cultural...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: Mila C. Montemayor-Orr
June 15, 1997
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Citation

Montemayor-Orr, M. C. (1997a, June 15). How to cope with sensitive issues in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-cope-with-sensitive-issues-in-market-research